{"product_id":"chief-nutrition-whey-protein-concentrate-900g","title":"Chief Nutrition Whey Protein Concentrate 900g","description":"\u003cp data-start=\"51\" data-end=\"239\"\u003eChief Nutrition Whey Protein Concentrate 900g is a clean, grass-fed Australian whey that makes hitting your daily protein target feel simple — no weird aftertaste, no “kitchen sink” blend.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"553\"\u003eThis is whey protein concentrate (WPC), which many people prefer for its naturally creamy texture and more “whole-food” feel compared with heavily refined isolates. It mixes smoothly in a shaker with water or milk, and works just as well blended into smoothies, stirred into oats, or used in high-protein baking.\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"896\"\u003eChoose your flavour based on how you’ll actually use it. \u003cstrong data-start=\"612\" data-end=\"632\"\u003eSmooth Chocolate\u003c\/strong\u003e is cocoa-forward and great for shake routines. \u003cstrong data-start=\"680\" data-end=\"698\"\u003eCreamy Vanilla\u003c\/strong\u003e is a versatile all-rounder for yoghurt bowls, oats, and smoothies. \u003cstrong data-start=\"766\" data-end=\"781\"\u003eUnflavoured\u003c\/strong\u003e is the most flexible option for recipes, coffee smoothies, or anyone who wants pure whey taste with nothing added.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1182\"\u003eEach 900g bag is built for consistency: training blocks, busy weeks, meal prep, and “I need something quick” days. Think protein pancakes, overnight oats, smoothie packs, or a simple shake after a session — the kind of staple you can keep reaching for without getting flavour fatigue.\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1412\"\u003e\u003cstrong data-start=\"1184\" data-end=\"1213\"\u003eSustainability \u0026amp; quality:\u003c\/strong\u003e Chief uses Australian grass-fed dairy as the base and keeps formulas minimal, avoiding common extras found in many powders. Packaging is recyclable, making it an easy fit for a cleaner pantry setup.\u003c\/p\u003e","brand":"Chief Nutrition","offers":[{"title":"Chocolate","offer_id":43553648508993,"sku":"ETA672106383","price":80.95,"currency_code":"AUD","in_stock":true},{"title":"Vanilla","offer_id":43553648541761,"sku":"ETA6721066057","price":80.95,"currency_code":"AUD","in_stock":true},{"title":"Unflavored","offer_id":43553648574529,"sku":"ETA6721066058","price":80.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5793\/6193\/files\/ChiefNutritionWheyProteinConcentrateSmoothChocolate900g.png?v=1761617997","url":"https:\/\/ecotraders.com.au\/products\/chief-nutrition-whey-protein-concentrate-900g","provider":"Eco Traders Australia","version":"1.0","type":"link"}