{"product_id":"herbs-of-gold-gut-care-vanilla-oral-powder-150g","title":"Herbs of Gold Gut Care Vanilla Oral Powder 150g","description":"\u003cp\u003eHerbs of Gold Gut Care Vanilla Oral Powder 150g is a vanilla flavoured powder from the Herbs of Gold gut health range. It brings together nutritional and herbal ingredients including aloe vera, slippery elm, L-glutamine, liquorice, calendula and zinc in a convenient scoopable format.\u003c\/p\u003e\n\u003cp\u003eHerbs of Gold positions Gut Care to support digestive and gastrointestinal health. The formula includes demulcent herbs traditionally used in Western herbal medicine for mucous membrane support, while L-glutamine and zinc are included for digestive and immune system support. For ET, the safest merchandising angle is digestive routine support rather than treatment claims.\u003c\/p\u003e\n\u003cp\u003eThis product is a useful gap because ET already has an active gut health category, Herbs of Gold brand traffic and existing adjacent products, but not this Healthylife-listed powder. The 150g tub also gives shoppers an alternative to capsules and tablets in the gut support category.\u003c\/p\u003e\n\u003cp\u003eCustomers should follow the label directions and check suitability if they are pregnant, breastfeeding, on medication or managing a health condition. Because the formula contains liquorice, the warning copy should stay visible and conservative.\u003c\/p\u003e","brand":"Herbs of Gold","offers":[{"title":"Default Title","offer_id":43916991823937,"sku":"ETA6721066342","price":53.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5793\/6193\/files\/dbceff1455714a57b0588600d797af46.png?v=1778129998","url":"https:\/\/ecotraders.com.au\/products\/herbs-of-gold-gut-care-vanilla-oral-powder-150g","provider":"Eco Traders Australia","version":"1.0","type":"link"}